Tom O'Guinn

Professor of Advertising

Professor of Business Administration

Research Professor of Communications

toguinn@uiuc.edu

Primary areas of interest: Consumer socialization; social reality; consumer behavior.

Dr. O'Guinn teaches many courses for the Department of Advertising, including Advertising Management, Advertising and Communication Theory, Advertising Research and Advertising and Society. The primary thrust of his research involves the study of consumption in social context, and critical social agents, particularly mass media. Along with Chris Allen, and Richard J. Semenik, he has co-authored the book, Advertising and Integrated Brand Promotion (SouthWestern Publishing).